Creative System For Doubling Scale and ROAS
5 Creative Loops
- Analysis to Decision
- Decision to Development
- Development to Approval
- Approval to Launch
- Launch to Analysis
Outline
- Analysis
- Views
- Ad reporting analysis
- Custom columns
- Metrics
- Core 5
- Spend
- Revenue
- ROAS (return on ad spend)
- CPA (cost per acquisition)
- Average order value (AOV)
- Creative 5
- CPM (cost per 1000 impressions)
- CTR (all)
- CTR (link)
- Click to add to cart rate
- Click to sale rate
- Decide on what to develop
- 8 ad types + how to choose
- Single product
- Product collection
- Testimonial
- Story telling
- Unboxing
- Demonstration
- Stock videos
- Animated/illustrated
- New assets required (post production only vs. shooting)
- Marginal test vs. radical tests
- More of what's working or something new
- Develop Ad
- Who
- Creator of the brief
- The editor
- Approval
- Avatar development stack
- Approval
- Brand guidelines
- Limits / compliance / best practices
- Urgency / speed
- Depth of feedback
- Progress vs. perfection
- Launch
- Testing methodology (give example)
- Back to core 5 and creative 5
- Testing period
- Decisions to scale, cut or maintain
- Taking creatives from testing campaigns to scaling campaigns
- Launch calendar